I'm a Business Designer and Self-Mastery Coach on a mission to see more women profit from being themselves.

I'm a Business Designer and Self-Mastery Coach on a mission to see more women profit from being themselves - not performing or shapeshifting their way through life, not over-giving or people-pleasing - instead stepping fully into themselves and authoring a life that lights them up.

My business was born from my own story: a career I loved, success by every external measure - until, suddenly, I couldn't feel myself anymore. It was as though I had misplaced myself. I had reached the goals I'd been aiming for, and once at the destination, I realised they weren't for me - they simply stopped fitting me. At the time, I didn't understand it, so I invested myself in working it out, and along the way, this work found me. I realised I wasn't alone - we are a generation of women making things work that don't actually fit. 

Originally from New Zealand, now a fairly new Australian, I work online, globally, in English.

MY TOOLKIT

  • Taking a problem and solving it with a profitable business, validated directly with the people who'd use it, so it's a solution that actually holds.

  • Build from an unregulated place, and you'll get a limited result. I learned this the hard way, so you don't have to.

  • If life is calling you to slow down, to find spaciousness, that's a call into the feminine as much as it's a call into business. This is what I mean by ambitiously slower: business as a pathway home to yourself. It's a call into the freedom to be in your natural state, not forced into a shape built to fit everyone - this is about your design. It’s about feeling resourced and alive by how you earn.

  • Trained in the Mastery Method, an integrative framework weaving somatics, embodiment, emotion, mindset, behaviour, and the unconscious, to build results - and a toolkit - that lasts well beyond our time together.

Who I Help

I help women standing at a threshold. They've achieved a lot, built a life that looks good — although, becoming the woman they aspired to be, doesn't feel the way they expected upon arrival. Somewhere along the way, she became someone else. Now she's living a life that doesn't quite belong to her.

I'm here for the woman who won't just settle with that feeling. She isn't here for vanilla — she's here to meet herself, now, as the woman she's become. That's what all the skill-building, the character, the experience was for: expression. Expression that benefits her directly, and builds something meaningful at the same time.

When the world asks her to self-abandon, she says no thank you. Not with anger — with self-respect. Protecting her peace, and what she's here to do. It’s a commitment to be resourced, feel alive in the world and actually live how she wants to.

She's not here to run a race that belongs to someone else and she’s going to launch a business that lets her live her way.

I Help With

— Creating the conditions for you to find the truth that already lives in you. I'm not here to tell you what's right for you — only you can know that. 

— Digesting the parts of the past that block you, at the root including— mental, somatic, emotional, unconscious, behavioural. This is what makes the work last, long after we finish. 

— Practical business design: turning ideas into businesses that profit, scale, and that you actually want to run day-to-day.

— Accessing your power and confidence. 

— Understanding why the feminine matters in a business journey, and supporting you to understand what that means for you specifically.

— Making the work fun. Showing you ways to bring ease and play into big, important work.

  • Truth at speed - fast pattern recognition, a spicy brain, and a gift for getting to the root issue with real clarity, fast.

  • Creative, design-minded - I find solutions that aren't cookie-cutter, because you aren't either.

  • A natural teacher - I can explain the same thing five different ways until it lands. My neurodivergence is a big part of that gift.

  • Emotional sovereignty meets structure - practical business design and leadership experience, blended with deep, embodied work.

  • Nervous system understanding - your results are built on your nervous system. We only build on solid ground in order to get solid results.

  • Wild optimism - a belief that everyone deserves a life lived from truth. This is the best time in history to be a woman - not perfect, but progressing - and I'm here to be part of what comes next.

Why Choose Me

I Have

— Walked this journey myself. The daily practices I share are the ones I use - that's how I know they work. Born of my own story, so I understand my client's experience with full clarity

— 16 years of business and leadership experience across 18 industries in Australia and NZ, including award-winning digital products, education and service redesign. 

— Lectured Entrepreneurship at a leading Australian University (Monash University) in the Masters of Business program.

— 30+ years selling — ethically, without ever feeling negative about it. A natural skill I love to share. 

— 10+ years working inside transformation, both business and personal.

WHAT WE VALUE

Truth - In a world that rewards disembodiment and self-abandonment, we return to what's actually true: our core skills, what really matters to us, and a business that lets both be seen and expressed.

Experimentation - This is deep inner work meeting real-world, applied business design. Across both, it's about staying open and curious - trying on different ways to be, internally and externally, testing and learning through action, not contemplation.

Growth - Entrepreneurship as a pathway for your own growth, and business as a container wired to expand, profit, and grow alongside you.

MY EDUCATION AND TRAINING

Masters of Educational Leadership (Distinction) 

Certified Mastery Method Coach 

Certified Feminine Embodiment Coach 

Certified Somatics and Breathwork Practitioner 

Certified Service Design Practitioner

Graduate Diploma Education 

Bachelor of Design (Fashion)

“I went from Capable to confident- My favourite part of this journey has been that it is completely holistic to life as a woman - and how interconnected careers, confidence and personal events shape each other. I truly looked forward to every session and knew I would be met with the same passion and enthusiasm every time. Claire, you are so wonderful, you are meant to be a coach empowering women to explore what leadership looks like for them. I am so grateful for our coaching journey”
— Seana

FAQS

  • Coming back into my feminine has been the most nourishing and invigorating experience. My business is built around the idea of not needing to leave her at home while you go to work — instead it's your whole self that works, integrated across the masculine and feminine. This is why my work sits at the intersection of business design and self-mastery, with a special focus on the feminine.

  • Self-Mastery is a central pillar in the field of leadership. It's how we lead ourselves, ahead of how we manage or influence anyone else. It's about starting with yourself first. In my work, Self-Mastery isn't just about how we think — it's about the unconscious, the subconscious, emotional mastery, and the body as central to how we do life and business.

  • You may be working on an offering or a new facet inside an existing business, changing a part of your business, or simply focused on you as the leader of your business. Wherever you're starting from, the work meets you there.

  • I have a broad knowledge base and have worked in many different contexts and environments — 18 industries across government, SMEs, corporate business, and not-for-profits. My core skillset is navigating complexity, and choosing and deciding on direction. This means I can work with nearly any business as a sparring partner. It's more about what you're changing or bringing about, not the business type. Reach out to discuss in more detail.

  • Business Design is change and solution oriented. This means you're building a new component, choosing how to bring something new to life, or changing a part of a business that exists. It's the early, messy, where-to, what-are-the-options, what-should-I-do zone. This is my happy place.

Let’s talk

Thank you for reaching out. I'll respond within 48 business hours — often sooner.